Affordable Trademark Legal Support & Lawyers For Your Business

LegalShield Small Business Legal Plans offer small business owners access to business lawyers in their local areas for a fraction of the normal cost.

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Trademark Basics

A trademark is a form of intellectual property that protects brand names, taglines and logos used on goods and services. Logos are considered Design Marks while plain text names and taglines are considered Word Marks.

Securing trademarks for your brand gives you the exclusive rights to conduct business under your brand name in a particular class of goods.
Trademarks provide legal protection against counterfeiting.
If you’re trying to protect a book or song you’ve written, computer software your company has developed or other original works of authorship, you need a copyright, not a trademark.

If you’re not sure which type of protection you need, visit our general intellectual property page.

What Does a Trademark Lawyer Do?

There are several important reasons you should formally register your mark with the Canadian Intellectual Property Office (CIPO).

Common Services that Trademark Lawyers Provide

Developing intellectual property strategy
Conducting name searches
Preparing and filing your trademark application(s)
Defending your application(s) during the approval process
Going after anyone who violates your trademark
Defending you if you violate someone else’s trademark

While there are areas of law you might be able to handle yourself with the help of a generic form downloaded from the internet, trademark law is not one of those areas.
There’s an easy and affordable solution, a small business plan from LegalShield.

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How Much Does a Trademark Lawyer Cost?

Most intellectual property lawyers charge $150-$400 per hour.
An experienced trademark lawyer typically charges a flat fee of $1,250-$2,000 for a basic filing.
However, if there are any disputes that need to be resolved, violations that need to be handled or other legal work beyond the basic filing tasks, you’ll have to pay their standard hourly rate.

If you have a small business plan from LegalShield, you can register your trademark yourself (for the cost of federal filing fees) and complete the registration process with a trademark lawyer by your side. They’ll answer questions, provide guidance and review your registration documents before you file them, all for a fraction of typical lawyer fees.

How a LegalShield Small Business Plan works for trademarks

All LegalShield plans are jam-packed with valuable benefits. When it comes to
trademark law, the most common plan usage is in two areas.

Advice, consultation and research

Sign up with a LegalShield Small Business Plan and receive consultation from a provider lawyer on business legal matters related to your business. Additionally, the provider lawyer may provide up to one hour of legal research concerning the matter.

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Document review & negotiation

Empower your company’s growth and sense of security with the Small Business Plan. Get the help you need to navigate through the many legal issues that come with running a business. When you become a member, your provider firm can offer:

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Consultation and advice

Sign up for your Personal Legal Plan, and then head accounts to set up your account. Be sure to add your spouse and dependent children..

Document review & negotiation

Empower your company’s growth and sense of security with the Small Business Plan. Get the help you need to navigate through the many legal issues that come with running a business.